1. Build Trust
Establish and maintain a positive track record in the marketplace.

1. Be actively selling products or services for at least six months prior to application or have previously operated a similar business with an eligible business performance track record.

2. Fulfill all competency and trade licensing requirements.

3. Be free from government action, demonstrating a significant failure to support BBB ethical principles. BBB evaluates the action and decides on adherence to this standard based on the nature of the violation and the extent of harm it caused or is alleged to have caused, whether it was caused or condoned by management, and actions are taken to resolve underlying issues that led to the government action.

4. Maintain at least a B rating in all company-owned locations and its headquarters

2. Advertise Honestly
Follow established legal and ethical advertising and selling practices, including, but not limited to, the BBB Code of Advertising.

1. Work with BBB and agree to modify, substantiate or discontinue advertising and selling practices when recommended.

2. Use the BBB trademark and BBB affiliation statements under license and as outlined in usage policies then in effect.

3. Tell the Truth
Honestly represent products and services, including clear and prominent disclosures of all material terms. Be clear in all written and verbal representations and include all relevant facts in all transaction

4. Be Transparent
Openly identify the business's nature, location, and ownership, and clearly and prominently disclose all material facts on a customer's buying decision.

1. Upon request, promptly provide BBB with all information requested to ensure adherence to BBB standards.

2. Clearly and prominently provide to customers:

direct and effective means to contact the business
the business' return/refund policy
any recurring commitment into which the customer may be entering, including automatic renewals, payments, or other financial commitments
the total cost of the transaction, including tax, shipping and handling, and other related charges before completion of the transaction
any known delays or shortages of stock
a receipt summarizing the transaction after the purchase.

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5. Honor Promises
Fulfill all contracts, commitments, and representations.

6. Be Responsive
Address disputes forwarded by BBB quickly and in good faith.

1. Provide a response to each complaint that: 

is professional
addresses all significant issues raised by the complainant
includes appropriate evidence and documents supporting the business' position, and
explains why any relief sought by the complainant cannot or should not be granted.  
2. Participate in mediation, arbitration, or other dispute resolution services as requested by BBB

3. Honor any settlements, agreements, or decisions reached as an outcome of a dispute resolution process.

4. Cooperate with BBB to eliminate the underlying cause of patterns of customer complaints that BBB identifies.

7. Safeguard Privacy
Protect any data collected against unauthorized disclosure and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.

1. Disclose handling practices for personal information, including but not limited to:

what information is collected
how it is used
with whom it is shared
how it can be corrected
how is it secured
how policy changes will be communicated, and
how to address concerns over misuse of personal data.
2. Ensure sensitive data (credit card, bank account numbers, Social Security/Social Insurance number, salary, or other personal financial or health information) is collected and transmitted securely. Businesses will comply with applicable legal requirements and industry standards to protect and properly dispose of all sensitive data, both online and offline.

3. Respect customer preferences regarding contact by telephone and e-mail, and remedy the underlying cause of any failure to do so.

8. Embody Integrity
Approach all business dealings, marketplace transactions, and commitments with integrity, good faith, and intent to do what is reasonably expected.

Avoid involvement, by the business or its principals, in activities that reflect unfavorably on or otherwise adversely affect the public image of BBB or its accredited businesses.